All community service projects need to include a detailed public relations plan. Sharing a project’s message with the community can help enhance Rotary’s image, gain sponsors and volunteers, and attract qualified candidates for Rotary club membership.
Making the community aware of your club’s work and convincing large segments of the local population to support it requires planning. Thorough public relations campaigns cover the entire length of the project. At the outset, they help illustrate the club’s vision, recruit volunteers, and initiate partnerships. When the project is launched, they highlight its timeliness and the importance and relevance of its mission. Continued communication throughout the project sustains its message, and publicity that concentrates on the effort’s success enhances the club’s credibility in the community.
Visit the Effective Public Relations page.
Using Rotary’s trademarks
Using the Rotary name, emblem, and other RI trademarks (known collectively as the Rotary Marks) in project publicity is an excellent way to promote Rotary’s mission. Just make sure the promotional materials clearly identify the Rotary club or district that planned and implemented the project and that all Rotary Marks adhere to RI and Rotary Foundation guidelines.